Cloud Storage Management Web App
Jumpix is a web-based application designed to help users access and move files across major cloud providers through a single, unified platform. The product simplifies file management across multiple cloud accounts and environments, making access easy regardless of where files are stored.
Client
Jumpix
Year
2013 - 2016
Services
Strategy, Website Design & Development, UX/UI Design, Graphic Design, Iconography, Media, Email Campaigns
Technologies
HTML/SCSS, Ruby on Rails, Slim Lang, Twitter Bootstrap, Github, Illustrator, After Effects
Project at a glance
From idea to experience.
Helped bring Jumpix from an early-stage concept to a customer-facing digital experience, contributing across strategy, user research, UX/UI, web development, marketing, and launch initiatives.
Product strategy
Collaborated with the team on early brainstorming, planning, positioning, and ideas for how Jumpix could simplify managing multiple cloud accounts.
User research
Helped conduct an eight-participant focus group at the Art Institute of Houston to gather feedback on the website, application, and future features.
Design & development
Designed website and application experiences and contributed to front-end development across the customer-facing platform.
Marketing & growth
Created marketing collateral and supported promotional initiatives, hiring events, and other activities surrounding the growing startup.
The challenge
As an early-stage product, Jumpix needed to introduce a new concept to users: managing files across multiple cloud storage providers from one centralized platform. The experience needed to make that concept easy to understand while giving users a simple way to connect accounts, organize content, and move files between services.
The challenge extended beyond the application itself. We were also defining how Jumpix should be positioned, marketed, and introduced to potential users while continuing to learn which features and capabilities mattered most to them.
Jumpix marketing website introducing the platform, connected cloud services, and core functionality.
My approach
I worked closely with the CEO, founders, and CTO as Jumpix evolved from an early-stage concept into a customer-facing platform. My role spanned strategy, UX/UI, front-end development, user research, and marketing, helping shape both the product experience and how Jumpix was introduced to potential users.
Plan & strategize
Collaborated with the CEO, founders, and CTO on product ideas, positioning, features, marketing initiatives, and the overall direction of the Jumpix experience.
Research & learn
Planned and coordinated a focus group at the Art Institute of Houston to evaluate the website and application, gather feedback, and identify opportunities for future features.
Design, build & refine
Designed and developed the customer-facing experience using Ruby on Rails, Slim, SCSS, and JavaScript, collaborating closely with the CTO to translate product requirements into an accessible, intuitive interface.
Support launch & growth
Created marketing collateral and supporting digital assets while contributing to promotional, recruiting, and event initiatives around the startup.
UX/UI + Development
Designing the Jumpix experience
Designed the website and application experience to make managing multiple cloud services simple and approachable, while collaborating with the CTO on front-end development and evolving functionality.
Cloud Management Dashboard
Mobile App Experience
Brand + Marketing
Building the brand & reaching users
Extended the Jumpix experience across marketing and launch initiatives through email, social media, motion graphics, print collateral, and other brand-aligned assets.
Jumpix Product Video
Motion graphics introducing the Jumpix platform and features.
Recruiting & Event Collateral
Promotional collateral created for recruiting initiatives.
User research
Learning directly from users
I planned and coordinated a focus group with eight participants at the Art Institute of Houston to evaluate both the Jumpix website and application. The research helped us understand how users perceived the experience, which features they valued, and where the platform could continue improving.
8 Participants
Art Institute of Houston
December 14, 2014
8/8
found the website user-friendly
8/8
wanted the ability to open and view files
8/8
said a Jumpix mobile app would be helpful
7/8
would recommend the application
The outcome
Jumpix evolved into a cohesive digital experience that gave users a centralized way to access and manage content across multiple cloud services. The website, application, and supporting marketing materials established a consistent experience across user touchpoints while creating a foundation for continued product growth and new features.
Unified cloud experience
Created a simpler way for users to access and manage multiple cloud services from one platform.
Consistent digital presence
Extended the Jumpix experience across the application, website, email, social media, motion graphics, and marketing collateral.
User-informed direction
Focus group feedback validated the platform’s usability while identifying opportunities for mobile access, file viewing, and additional functionality.
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What I learned
Working on Jumpix gave me early experience contributing to a digital product from multiple perspectives and seeing how an idea evolves into a customer-facing experience. Collaborating closely with the CEO, founders, and CTO taught me how business goals, technical requirements, marketing priorities, and user needs influence product decisions, especially within an early-stage startup where ideas and priorities can change quickly.
Working alongside the CTO on front-end development also strengthened my understanding of the relationship between design and technology. Translating concepts and mockups into responsive experiences using Ruby on Rails, Slim, SCSS, JavaScript, and Bootstrap taught me to consider technical constraints while designing and to think beyond how an interface looks to how it actually functions for the user.
Planning and coordinating user research was another important part of the experience. Hearing directly from participants helped me understand the difference between assumptions we made while building the product and what users actually valued. Their feedback validated areas of the experience that were working while identifying opportunities around file viewing, mobile access, accessibility, and other features that could shape future development.
Jumpix also taught me how much work surrounds the product itself. Supporting marketing, recruiting, events, user guides, motion graphics, and other launch initiatives gave me a broader understanding of how a product is communicated and introduced to an audience. It reinforced the importance of creating a consistent experience across the application and the touchpoints that help people discover, understand, and begin using it.
Most importantly, the project taught me to think about digital products as an interconnected experience shaped by users, technology, business goals, and communication. That perspective became an early foundation for how I approach UX, web design, development, and digital strategy today.
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