Designer + Developer | UI Developer | Visual Designer
Meet Vanessa Amilet
Hey there! My name is Vanessa Amilet Santos, a Houston native living in ATL. With over a decade of experience, I’ve immersed myself in the dynamic worlds of tech, construction, energy, and oil & gas. From in-house roles to running my own freelance practice, I’ve had the privilege of collaborating with companies and teams nationwide and learning the ins and outs of various industries.
These experiences have shaped how I approach design and reinforced the importance of creating engaging, user-friendly experiences that consider the entire customer journey. My background spans UX and UI design, front-end development, web strategy, and digital marketing, allowing me to approach projects from both a creative and technical perspective.
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Fun Facts
First-Gen Latina 🇸🇻
Born and raised in HTX 🤠
I have a fur baby 🐶
Photography enthusiast with my Sony Alpha 📸
Creative both on and off the screen 🎨
Career Highlights
13 years of design & development experience
Have helped 50+ businesses throughout the nation 🚀
Experience across tech, SaaS, data & AI, energy, construction, and more
Bachelor of Fine Arts in Web Design & Interactive Media
2016 WebAward for Outstanding Achievement in Web Development
Skills & Expertise
I bring a solid foundation to every project and role, ensuring both creativity and technical excellence.
UX & UI Design
- UX Strategy & User Flows
- Information Architecture
- Wireframes
- High-Fidelity Mockups & Prototypes
- Responsive Design
- Accessibility
- Style Guides & Design Systems
Front-End Development
- HTML, SCSS, JavaScript & PHP
- Custom WordPress Development, Gutenberg & ACF
- Shopify Theme Development
- Responsive Development
- Accessibility & Web Standards
- Website Optimization & Maintenance
Web Strategy & Marketing
- Website & Content Strategy
- SEO Audits & Technical SEO
- Analytics & Performance Insights
- Landing Pages & Campaigns
- Email Marketing & A/B Testing
- CRM & Automation Tools (Pardot, HubSpot)
- Project & Stakeholder Collaboration
Tools that power my every day:
My Approach
From problem to purposeful solution.
For me, great design starts with understanding the problem before jumping into a solution. I consider the people using the experience, the goals behind it, and how each decision contributes to the bigger picture. My process is collaborative and flexible, giving ideas room to evolve while keeping the project moving with purpose.
01. Discovery
Understand the problem.
Every project starts with asking questions. I take the time to understand the goals, audience, requirements, challenges, and existing experience so I have a clear picture of what we're solving.
02. Scope & Planning
Create a clear direction.
I turn what I've learned into a plan, using tools like sitemaps, user flows, information architecture, research, and content strategy to define how the experience should work.
03. Design
Bring ideas to life.
From wireframes and early concepts to high-fidelity designs, I create intuitive interfaces that balance user needs, business goals, brand, and visual storytelling.
04. Development
Turn design into an experience.
When development is part of my role, I bring the designs to life with responsive, accessible front-end solutions while staying true to the original design intent.
05. Testing & Refinement
Make it better.
I review the experience across devices and use feedback, testing, and iteration to identify opportunities for improvement before the final release.
06. Launch & Evolve
Keep moving forward.
Whether I'm launching the final experience, handing designs off to a development team, or supporting ongoing improvements, I make sure the work is ready for what comes next.
Core Values
Building Meaningful Connections
Communication
Mindfulness
Dedication
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