Cosmetics Brand & Ecommerce Launch

Project Details

Problem

As a new cosmetics brand, CaptiveColour needed a strong visual identity, cohesive packaging, and an e-commerce presence to introduce their products to the market. They also required marketing support to grow their audience and build brand recognition.

Process

I developed the brand identity from the ground up, designing core brand elements, packaging, postcards, and event collateral. I established their e-commerce shop and created ongoing social media content to promote new products. My role also included working with brand ambassadors and supporting early community growth across their digital platforms.

Outcome

The result was a cohesive brand and online presence that helped CaptiveColour launch with clarity and confidence. Their polished packaging, marketing assets, and e-commerce site strengthened credibility, supported audience growth, and positioned the brand competitively in the beauty market.