Energy Home Security Marketing Campaign

Project Details

Problem

Reliant needed to refresh its home security brand for the 2020 mass marketing campaign. The existing security messaging and visuals required an update to better engage customers and align with broader campaign goals across digital channels.

Process

I collaborated closely with members of the marketing team to support the security brand refresh. My role focused on designing and producing campaign assets across multiple touchpoints, including webpages, email templates, social graphics, and video content for social media. The work emphasized consistency, clarity, and adaptability across channels to support both awareness and conversion goals.

Outcome

The refreshed campaign delivered a cohesive, modern security brand presence across digital platforms. The updated assets supported Reliant’s 2020 mass campaign by improving visual consistency, strengthening messaging, and increasing engagement across web, email, and social channels.