Connected Consumer Insights Platform Website
MFour Data Research, Inc. is a consumer insights company that provides real-time behavioral and survey data to help brands understand and engage their audiences.
Client
MFour Data Research, Inc.
Year
2023-Present
Services
Website Design & Wordpress Development
Technologies
Figma, Wordpress, Gutenberg, HTML/SCSS, JS, PHP, JSON
Project Details
Problem
MFour’s existing website no longer aligned with their updated brand or supported their expanded product offerings. The site needed a modern design system, improved flexibility for content creation, and stronger technical support for new data tools and interactive features.
Process
I collaborated closely with the Marketing team to define the redesign strategy and led the development of a custom WordPress theme using Gutenberg, Advanced Custom Fields, and the Bootstrap framework. I built modular custom blocks and templates based on the new design system and partnered with the Development team to integrate Sigma workbooks, enabling users to interact with survey templates directly on the site. In addition to the rebuild, I handled ongoing maintenance, including debugging, new content creation, and SEO optimization.
Outcome
The redesigned site delivers a modern, cohesive brand experience with flexible, scalable content tools. Interactive Sigma integrations enhance product visibility, while improved performance, structure, and SEO support MFour’s continued growth and marketing efforts.
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01.
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