Data & AI Consulting Website
Blueprint Technologies is a technology consulting company helping organizations solve complex challenges through data, AI, cloud, and digital solutions.
Client
Blueprint Technologies
Year
2026
Services
Web Design, UX/UI, WordPress Development, Web Strategy, Digital Marketing.
Technologies
FigJam, Figma, Wordpress, Elementor, HTML, PHP, SCSS, JS, ACF, Brevo, ChatGPT/Jasper AI
Project at a glance
From strategy to impact.
Led the ongoing evolution of a B2B technology website and digital marketing initiatives supporting Blueprint’s growing portfolio of data, AI, and Databricks solutions.
Evolving business needs
Adapted the website as new data, AI, and Databricks offerings, brand updates, and go-to-market priorities emerged.
Cross-functional collaboration
Partnered with the CEO, leadership team, Product Manager, UX Designer, and Graphic Designer to align business goals, user needs, and execution.
Web + campaign initiatives
Revamped key website experiences and supported campaigns for Genie Readiness, Lakehouse Optimizer, and Executive Insights Engine.
End-to-end execution
Worked across UX/UI, WordPress development, web strategy, SEO, analytics, email, and digital marketing based on each initiative’s needs.
The challenge
Blueprint’s website was continuously evolving rather than undergoing a traditional redesign. As new data and AI offerings launched and the visual brand developed, key pages needed to be updated without disrupting the existing site or creating an inconsistent experience.
The challenge was balancing changing business and go-to-market priorities with user needs, existing content, and the constraints of an established WordPress site. New initiatives often required determining how complex technical offerings should be structured and communicated while keeping the broader digital experience cohesive.
Before and after: The homepage evolved to reflect stakeholder priorities, strengthen messaging, and create clearer paths for users to explore Blueprint’s solutions, expertise, and insights.
My approach
I took a collaborative, iterative approach to evolving Blueprint’s website and supporting key marketing initiatives. Each project required balancing business goals, user needs, and technical constraints while maintaining a cohesive experience across an existing WordPress site.
Align & plan
Collaborated with the CEO, leadership team, Product Manager, UX Designer, and Graphic Designer to understand goals, prioritize initiatives, and define requirements.
Audit & strategize
Evaluated existing content, identified gaps, and mapped user journeys to determine the best way to structure and communicate complex offerings.
Design, build & launch
Translated evolving brand direction and GTM priorities into responsive web experiences and integrated campaigns. Used insights from GTM and Product Manager meetings, along with Jasper AI, to develop and refine copy for webpages, email campaigns, and social content.
Measure & optimize
Used GA4 insights, SEO performance, stakeholder feedback, and evolving business priorities to identify opportunities and continuously improve the website experience.
Sitemap
Resources hub strategy
Developed a proposed sitemap and taxonomy strategy for Blueprint’s growing resource library. Began implementation by cleaning up categories and tags, updating Elementor templates, and creating templates for new content series.
Campaign examples
Bringing key initiatives to market
Supported go-to-market campaigns across web, email, social, and supporting digital assets. I developed and refined messaging by translating Blueprint’s brand voice, technical offerings, and audience needs into clear, targeted campaign content.
Executive Insights Engine by LHO
Audience-specific campaign supporting the launch across multiple digital touchpoints.
Genie Integration
Multi-channel campaign communicating the launch of the Databricks Genie integration.
The outcome
The website evolved into a more cohesive and flexible digital experience that better reflected Blueprint’s growing data and AI capabilities. Updated pages and templates strengthened product storytelling, while new solution experiences and integrated campaigns gave the marketing team more ways to support launches and engage prospective customers.
More cohesive experience
Introduced new visual elements across key pages while maintaining consistency with the existing site.
Clearer solution storytelling
Created clearer experiences for complex data, AI, and Databricks offerings.
Greater marketing flexibility
Supported new launches and campaigns across web, email, and social.
Overall, the work helped Blueprint’s digital presence keep pace with a rapidly evolving business. By continuously improving the website while supporting new solutions and go-to-market initiatives, I helped create a more adaptable digital foundation that could evolve alongside the company’s brand, offerings, and marketing priorities.
What I learned
Working at Blueprint deepened my understanding of the data and AI space, including the Databricks ecosystem, Blueprint’s accelerators, and products like Lakehouse Optimizer. Learning how these technologies work and the problems they solve helped me translate complex technical concepts into clearer website experiences, messaging, and campaigns for different audiences.
The experience also strengthened my ability to continuously learn within a highly technical environment. Collaborating with product, leadership, design, and go-to-market teams taught me how to ask the right questions, absorb technical context, and turn that knowledge into thoughtful digital experiences that supported both user and business needs.
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