Hispanic Market Energy Campaign Landing Pages

Project Details

Problem

Reliant needed a new mass marketing campaign to promote all energy plans for 2021, including the Make It Solar plan. The campaign needed to support multiple customer journeys across upper funnel, lower funnel, and Hispanic markets, while remaining cohesive across channels.

Process

I collaborated with the broader marketing team to research audiences, brainstorm campaign concepts, and define customer journeys for each market segment. Following concept development, I led the design of the Hispanic Market landing pages, ensuring the visuals, layout, and messaging aligned with campaign goals and resonated culturally with the target audience. My work also supported related sales and marketing assets across digital channels.

Outcome

The campaign delivered targeted, market-specific landing pages that supported Reliant’s broader 2021 marketing strategy. The Hispanic Market pages provided a clear, engaging entry point for customers, helping promote key plans while aligning with the overall campaign vision.